THINGS I’VE SAID
…that I can’t take back now.
This week on Pixel Retentive Podcast, I sat down with Ben Levy, an advertising creative director with a unique talent - turning awful presenters into great ones. Once a self-proclaimed terrible speaker himself, Ben has mastered the art of pitching creative ideas and now helps others do the same. With years of industry experience, a new book on the way, and a knack for cutting through the noise, Ben shares the secrets to selling the work you truly want to make. If you've ever struggled with client presentations, this episode is packed with gold.
Presentation Coach, Creative Director, and Author, Ben Levy joins Jeff Abracen to break down the art of creative agency presentations, why the best idea doesn’t always win, and how to structure a story that sells.
That's him, right there! The bald one!!! That's the perp who made me a better friggin' presenter!!!
Creative Director and creative presentation coach Ben Levy has seen some things. Better still, he’s made some big mistakes. Let’s talk about them. Come for the great f*ck-ups and lessons learned. Stay for the anecdote about me having to present in the bathroom. (BTW, the podcast won an ADDY last week, which is pretty cool). Tap in now wherever you get your podcasts. Unless you get them on the Dark Web or something.
Presentation Coach Ben Levy has made just about every mistake you can imagine as a presenter of creative work. And he'll show you how you can avoid them in his training on creative presentations. This week he shares his experience, his research and his practical advice to help creatives overcome hurdles that get in the way of selling the work they believe in. Part 2 next week.
In Part 2 of our conversation with Ben Levy, creative director and presentation coach at SellItGreat.com, Henry Gomez and I ask Ben about "nuts 'n bolts" problems all presenters face. This is a fascinating and enlightening conversation you don't want to miss.
“Pitching is one of the hardest and most frustrating parts of being a Creative Director. We've been taught to believe that great ideas sell themselves. That couldn't be further from the truth. Pitch and presentation Yoda-like guru Ben Levy lets us in on the big secret....PITCHING THE WRONG F@#$%^& BRIEF WE ARE.”
“I hated seeing good ideas die over and over because they weren't being sold well. As a creative, you're taught how to generate ideas, how to build on them and make them better. Nobody teaches you how to actually sell them.”
A 30-slide interview with the Patron Saint of Copywriting himself, Dan Nelken. Ranging from Creative Direction and Imposter Syndrome to Presentation Tips and Almond milk.
“Listen to Ben Levy, Founder of Sell It Great, describe why it’s so important for leaders to remove roadblocks and provide educational steppingstones and mentorship to their teams. Learn how he wrangles the twin demons – time and resources – to ensure his people have what they need to operate at their highest level.”
Just a whole lotta videos of a bald guy in glasses giving away free information.